Dec
19

Is Becoming a Wedding Planner Still Relevant?

The short answer is, of course, yes.  As long as marriages are relevant, someone has to plan the wedding, and time is of the essence…

That being said, it is quite clear that marriages do not carry the same importance they used to in the past.  It cannot be denied, that in the eyes of modern society, everything is clickable, exchangeable, to the extent of a left/right swipe in Tinder, OKCupid and the likes.  Endless one night stands opportunities and “prospects” are available 24/7, just one click away. For young men, with their youth being still intact, this is far more attractive than submitting to family life, with a serious commitment to a certain wife.

As if the above is not enough, gone are now the days of the chauvinism; this trend does not skip the ladies, who are even more eager to choose their dream husband, one who is smart, good-hearted, handsome, muscular, tall, able to provide, and so goes the long list…

Young men and women in western countries tend to postpone the marriage age or skip it completely. This phenomenon is perhaps worrisome, and yet, it surely a matter for sociologists and academic scholars to deal with.

This leads us to the next question:  who is going to plan their weddings?

Leaving all the hard work for the inexperienced soon-to-be a husband and a wife is a recipe for a disaster. Many have tried and failed. Budget is surely a legitimate consideration. But in the end, it is a one-time event (hopefully…) to be remembered and cherished forever, in sickness and in health, until death do them part. It is certain that had they known how terrible their wedding would be, they would have never skipped the opportunity to hire a professional wedding planner. Most chances are that they could actually save a couple of bucks by letting a certified planner do what he or she is talented with – planning the most beautiful and fashionable wedding event for the dear lovers.

The good news is that there are still a lot of brides and grooms ready to take their oath under the holiness of the matrimony.  In fact, plenty of young couples still view their wedding as an opportunity to reiterate their love, in what appears to be both a binding legal act and religious ceremony, as well as a very emotional and happy event for the family and friends.

Numbers, numbers and some more numbers

Let’s look at some data, taken from Google Trends.

To those of you unaware of this powerful tool, let’s explain what we are going to see below.

Google Trends is a tool, which allows us to see the trends of a certain search term being searched in the search engine throughout the years.  Here we have taken 3 terms which are relevant to our topic – wedding planning career:

Wedding Planning - Google Trends

Become A Wedding Planner - Google Trends

Observing the trend, we can learn that:

  1. The interest in wedding planning saw a dramatic decrease in the recent years. Does this actually suggest that couples are no longer interested in planning their wedding properly? Probably not. Yet, the numbers speak for themselves, and it seems like the demand side (i.e. prospects for your wedding planning business) is not what it used to be.
  2. The interest in becoming a wedding planner saw a drastic decrease as well. This could possibly suggest that you now have less competition. In other words, the supply side of the equation is getting smaller.
  3. However, the trends, as can be seen in the graphs, correlates with each other. This is good, because the supply side has shrunk in almost a perfect accordance with the demand side. So, perhaps the wedding planning market has shrunk. But the competition did not grow at all. If anything, you now have less rivals competing with your business.
  4. Further research is required in order to truly understand the trends and the theory behind the numbers. For example, it is possible that wedding planning is becoming a smaller niche.

So, what does it take to be a wedding planner in the near future?

Being a wedding planner in the next few years, is clearly a challenge. But this should not frighten you or lower your spirits at all!

Before you start a wedding planning business you have got to truly embrace love and passion for your profession. A sustainable business that is likely to move your career to the next level, must be administrated by a passionate professional, one who is ready to devote his time and resources for each client, every single time. If you love what you do, you are going to be good at what you do; if you are good at what you do, client flow is unlikely to stop. Since they are in a quest towards organizing the perfect wedding, they will not hold it against you if you show some out the box thinking, as well as figure out the right way to stay within the budget constraints and still managing to plan the most amazing wedding for your clients.

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